10,000 homes
Locally owned businesses only
One business per category
Ad Design included
Glossy UV coated – Heavy stock
Performance metrics included:
Tracking phone number and QR code
What is a Meaningful Brand Impression in 2025
Internet users see 6,000 ads per day
74% of users report ad fatigue.
Fatigue leads to annoyance, reduced engagement, and even avoidance.
This is a growing trend.
Amazon put book stores out of business and are now opening book stores.
Social Media killed direct mail, And now
Direct mail is a sleeping Giant.
EVERYBODY CHECKS THEIR MAIL.
Direct mail offers a tangible, personalized, and less cluttered experience that stands out from the overwhelming volume of digital ads
The tactile nature of direct mail stimulates stronger emotional and neurological responses, fosters trust, and creates a sense of novelty and nostalgia, making recipients feel more valued and attentive compared to the constant, impersonal barrage of digital content
A Co-op Style Direct mail concept
I’m Dan Shirley, owner of Chicago Handyman and DanPro Remodeling.
I created the Shop Local Directory to make direct mail affordable.
I love building in Chicago. Professional construction, Helping Local Businesses grow, and teaching trade skills on Chicago’s south side. I am committed to making our communities stronger.
Direct mail benefits for local businesses:
Targeted Reach: Precise targeting of specific demographics or neighborhoods, ensuring the message reaches the most relevant audience
High Engagement: Physical mail is tangible and memorable, often generating higher response rates compared to digital ads
Personalization: Direct mail can be customized for individual recipients, fostering a sense of connection and trust
Brand Visibility: It stands out in an increasingly digital world, helping businesses differentiate themselves and create lasting impressions
Send a direct message
Find out more about win-win survival strategies